GusRanch
Ranch intelligence, refined.
Logo Options
Choose your mark.
“The Overflow”
Bold cropped G — magazine masthead energy
“The Serif G”
Clean, elegant — classic serif letterform
“The Gus”
Serif G with a cowboy hat — ranch personality
Wordmark
The full identity.
GusRanch
Color Palette
Six colors. One voice.
Brand Orange
#B5623F
Interactive
#D4874A
Dark
#1A1714
Cream
#FAF8F5
Accent
#D4A04A
Text
#2C2720
Typography
Heritage meets clarity.
Display
Instrument Serif
Aa Bb Cc Dd Ee Ff Gg
1 2 3 4 5 6 7 8 9 0
Body
Inter
The quick brown fox jumps over the lazy dog. GusRanch brings intelligence to every pasture, every animal, every day.
In-App Preview
How it looks in the product.
Bluebell
Tag #W2-DG · Angus
4
Calves
92
Score
6y
Age
Body Condition
7 / 9
Pasture
North Creek
Last Note
2 days ago
Logo System
Works everywhere.
Overflow
Serif
Gus
On dark — all three variants at 48px
Overflow
Serif
Gus
On light — favicon size (32px)
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Calf Lifecycle Tutorial
How GusRanch tracks newborn calves from birth observation through DNA-confirmed lineage
Birth Observed
→
Record Calf
→
Untagged in Herd
→
Tag & Sample
→
Awaiting DNA
→
Confirmed